Product Positioning Strategies based on Neuro Marketing
Neuromarketing is a #powerfultool that can be used to gain a deeper understanding of #consumerbehavior. By using #neuroscientific #techniques to measure #brainactivity, #researchers can gain #insights into how #consumersrespond to different #marketingstimuli, such as #advertising #messages, #product packaging, and #brandlogos. One area of #consumerbehavior that #neuromarketing has shed light on is the role of #emotions in #purchasedecisions. Research has shown that emotions play a #significantrole in consumer #decisionmaking , and that #positiveemotions are more likely to lead to a #purchase decision than #negative emotions. For example, a study using #functionalmagnetic resonance imaging (fMRI) …
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