Copywriting is a complex art, and for every seemingly conversational tagline or tweet, there’s a million-page Tone of Voice Guidelines document. But just like designers, copywriters clearly aren’t immune from the power of creative trends.

Copywriting authority Vikki Ross has put together a (presumably not exhaustive) list of brand taglines starting with the words “Say hello to…”, and, yep, there are loads. From the new iPhone to, er, Lego Spice Girls, it seems anyone and everyone wants to make like Adele and say hello. (Looking for more advertising inspiration? Check out the best print ads of all time.)